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David Guetta · Alok · Stick Figure — released June 1, 2026 on Sony UK / B1 Recordings. Artist Influence ran a creator flood on the sound, a seeded influencer wave, a clipping program across TikTok and a Tier 1 Spotify playlisting campaign.
The program was built to make Run Run River unavoidable on TikTok: flood the sound with creator volume, seed it with hand-picked influencers, keep it alive with a rolling clipping wave, and convert the attention with a Tier 1 Spotify campaign. Volume and tracked performance below.
Tracked views cover only the posts wired into Influence Planner attribution (the influencer wave and the clipping wave). The ~23,000 creator flood posts are counted at the sound level and are not included in the tracked view total, so the real reach of the program is materially larger than the number above.
The flood is a saturation play: get enough creators posting with the official sound that TikTok's recommendation system starts treating it as a trend rather than a release. The commitment was 10,000+ posts. Our estimate of what actually landed on the sound is closer to 23,000.
Each square represents roughly 100 posts. Flood volume is estimated from sound-page post counts across the campaign window, not from a per-post export, so treat ~23,000 as an estimate with a margin rather than an audited figure.
A flood does not win on any single post. It wins because the sound accumulates enough distinct creator uses that it stops reading as a label push and starts reading as native behaviour. 196 of the 241 tracked clipping posts used the official sound, and the seeded wave pushed the same audio, so every lane compounded onto one sound page rather than fragmenting across re-uploads.
Hand-picked creators, briefed to the record rather than to a template. Seeding over-indexed hard on engagement: a 5.79% engagement rate against a clipping rate of 1.56%, which is exactly what you want from this lane — fewer posts, deeper reaction.
The clipping wave is the volume engine underneath the seeded posts: independent editors cutting the sound into their own formats — sports edits, meme comps, gaming, film. It has produced 1,514,979 views since July 1 and is still adding posts.
The top 10 posts carry 88.6% of clipping views. This is the normal shape of a clipping wave: a small number of large accounts break out and the long tail underneath them keeps the sound circulating.
204 posts landed under 1,000 views each and three cleared 100,000. Median post: 264 views.
Showing the 48 highest-performing clips of 241 tracked. Thumbnails are pulled live from TikTok; a handful of posts have since been removed by their creators and fall back to the release artwork.
A Tier 1 playlisting campaign across ten lists, live from June 5. The stream goal was 175,000+ on a 25 to 60 day window. It closed at 242,920 streams, an over-delivery of roughly 68,000 streams, and hit target 31 days ahead of the end of the window.
Goal crossed in early July, roughly 31 days before the 60-day window closed. Checkpoints are the reporting dates on the delivery sheet (Jun 23, Jul 14, Jul 27); the line between them is drawn straight because only these checkpoints were reported.
Beach Chill 2026 alone drove 140,164 streams in 36 days at 3,893 per day, then rotated off on July 10. Three placements are reported as completed without attributed stream data on the sheet.
Follower counts are the campaign-time figures from the delivery sheet; cover art and links come from the Spotify API. All ten placements are linked — click any cover to open the playlist.
Every lane with a number attached to it came in over. The creator flood closed at roughly 230% of its post commitment. The Spotify campaign closed at 138.8% of its stream goal, 31 days ahead of the end of its window. That is two over-deliveries on one record, and neither of them cost Sony anything beyond the original scope.
The flood did its job. A 10,000-post commitment closed at an estimated 23,000. That is the single most important number on this page, because sound saturation is what makes every other lane cheaper: seeded creators and clippers were all posting into a sound page that already looked busy.
Seeding out-performed clipping on quality, clipping out-performed seeding on volume. Nine seeded posts produced a 5.79% engagement rate and 623,952 views. 241 clips produced 1,514,979 views at 1.56%. Neither number is better than the other — they are two different jobs, and running them together is what produced 2.1M tracked views on 250 posts.
Concentration is real and worth planning around. 88.6% of clipping views came from the top ten posts, and three accounts — @ead.comps, @arena90_hd and @memsparody — account for over 1.1M views on their own. The efficient move on the next wave is to re-brief those accounts directly rather than buying more breadth.
One thing to watch on content mix. The largest clips are football highlight and meme compilations rather than music-first edits. That is excellent for raw reach and sound velocity, and weaker for intent — it puts the record in front of a lot of people who are not watching for the music. If the goal on the next wave shifts from velocity to conversion, we would weight the brief toward music, dance and lifestyle formats and accept lower headline view counts.
The campaign closed 31 days early at 138.8% of goal, with Beach Chill 2026 and Roadtrip carrying 193,144 streams between them. Those two curators are the obvious anchor for a second flight.
@ead.comps, @arena90_hd and @memsparody produced over 1.1M views between them. A direct second round with those accounts is the highest-return spend available on this record.
A 5.79% engagement rate across nine posts is the strongest efficiency signal on this record. A larger seeded set is the cheapest way to buy more of that reaction.
Current mix is optimised for reach. If Sony wants streams over impressions, we shift the clipping brief toward music-first formats before the next wave books.